Customers sometimes find our pages restrained compared with competitors. That is deliberate, and here is the reasoning.
The register
Great Britain maintains a register of authorised health claims. Each entry ties a specific claim to a specific nutrient and a qualifying amount. If a claim is not on it, it may not be used on a food supplement.
What that means for NAD
NAD has no authorised health claims. There is no approved wording linking it to energy, ageing, cognition or recovery. So we do not use any.
This is why our pages describe what the product contains, how to take it, and who should not take it — and stop there.
What we will not print
Boosts NAD. Restores NAD. Anti-ageing. Reverses ageing. Cellular repair. DNA repair. Clinically proven. Pharmaceutical grade. Fast absorbing. Every one of these is either unauthorised, unsubstantiated for our specific product, or both.
Why we are telling you this
Because when a competitor's page uses that language freely, the reasonable inference is not that their product is better. It is that they are less careful about the rules.
